Summer in Ireland brings a welcome stretch of longer days, school holidays, and a surge in outdoor activities, but with that comes increased demand for first aid supplies. From GAA matches and beach trips to camping holidays and music festivals, customers across the country are turning to their local pharmacy for fast, reliable care.

At United Drug, we understand the critical role pharmacies play in community health, especially during busy seasonal peaks. That’s why we’re helping you get ahead with a practical guide to First Aid Essentials and how to prepare your pharmacy for the summer rush.

Why First Aid Demand Spikes in Summer
According to the Health and Safety Authority (HSA), accidental injuries increase by up to 20% in the summer months, with common causes including burns, cuts, insect stings, dehydration, and sun exposure.

In addition, outdoor events like sports matches, family barbecues, and festivals often lead to minor incidents that can be easily treated with the right first aid products, provided they're on hand.

Key Summer Trends:

• Increased travel and staycations
• Children off school and more active outdoors
• Higher pollen counts triggering allergies
• Greater exposure to sun, insects, and heat

As Ireland’s trusted partner in pharmaceutical supply, United Drug is here to support your pharmacy in responding to these seasonal needs quickly and confidently.

Pharmacy Tips: Making First Aid a Go-To Category

1. Build a Summer First Aid Display

Create a visually engaging OTC display grouping your first aid and summer care products. Signpost clearly for quick customer navigation — and highlight bundle or travel kits to encourage multiple purchases.

2. Educate & Upsell

Train your pharmacy team to ask proactive questions:

“Are you heading away this weekend?”
“Do you have insect repellent and SPF in your kit?”
This small prompt can lead to higher basket value and better patient outcomes.

3. Promote on Social Media & In-Store

Share summer safety tips, sunburn first aid steps, or “what’s in a travel kit” content across your platforms to position your pharmacy as a source of expert guidance.

4. Stay Stocked & Informed

Check your sales data from last summer — which products moved fastest? Use United Drug’s streamlined ordering tools to replenish quickly and avoid missed opportunities.

How United Drug Can Support You

With daily deliveries, a wide selection of first aid and summer wellness products, and seasonal marketing support, United Drug is your go-to partner to stay prepared and responsive.

Final Word: Local Health Starts With You

With nearly 1.6 million people visiting Irish pharmacies each week (IPU, 2024), you are often the first point of contact for summer health concerns. A well-stocked first aid section can not only boost sales, but also build customer trust and loyalty when it matters most.

📋 Download Our Printable First Aid Essentials Checklist

📦 Ready to order? Contact your United Drug Area Manager today.