Be SunSmart This Summer
According to data gathered by our United Drug Insights team, the Sun and After Sun cream market grew by 6% in 2023 compared to the 2022 analysis.
This increase was mainly driven by the After Sun Care market. After Sun Care creams alone increased by over 125% in 2023.
Customers in both the adult and child range are now opting for higher levels of protection when purchasing sun cream products. For example, in 2022, SPF 50 products accounted for just under 50% of the sun cream market. In 2023 this increased to over 60% of the market.
Overall, the Adult Sun Cream market was level year on year. However, Factor 50 products saw an increase of 38% with the lower SP Factors seeing decline of 28%.
Interestingly, the children’s Sun Cream Market follows the same trend as the adult market. Overall, year-on-year the Child Sun Cream market was level, however the SPF 50 market increased by 24%.
This analysis shows that in 2023 nearly 80% of all Sun and After Sun Cream sales occurred Between April – June.
Note: These stats were taken using our IQVIA market data